Personality Not Included is a new marketing book for entrepreneurs, marketers and all businesses about the importance of personality and a guide on how to use it.
Personality Not Included - The Official Book Website

For Educators

The Short Story (Why To Add PNI To Your Reading List):

Personality Not Included is a marketing book all about why businesses need authenticity to better connect with their customers. Unlike many other books, it’s how-to format (the 2nd half is all tools and guides) and use of case studies throughout the book make it an ideal learning tool for students to understand marketing and entrepreneurship from a real world perspective. The book is written by a professional strategist at one of the largest marketing agencies in the world - and is published Internationally by McGraw-Hill.

Who can use PNI?:

  • Full or Part-Time Graduate School Programs
  • College, University or High School courses on marketing, entrepreneurship or business
  • Correspondence courses or remote higher education
  • Corporate training programs

Why Your Students Need This Book:

  • They want to be the change agents - A large part of PNI is dedicated to helping motivated individuals within big companies to help the organizations they are part of to evolve, likely a situation your students will be in one day soon.
  • You need at least one book they can finish - Despite how students may try, we all know how rare it is that they completely finish an assigned book for a class or seminar. PNI’s style makes it the ideal read for a coast to coast flight … and something students are very likely to finish (and just in case they don’t, check out “PNI in 60 Words or Less”).
  • Stories, stories and more stories - There are more than 100 brands and individuals profiled in PNI, and the book has a little more than 300 pages. This wealth of examples means the book will be more easily read and digested by your students.
  • Being on Facebook isn’t enough - Just because your students are using social media tools for personal reasons doesn’t mean they understand how they can be applied to business. PNI, in part, demonstrates the real value of social media and how to use it to generate results.

Ways to Use PNI in Your Class

  • Summer Reading - Due to its easy-to-read format and recent publication in May of 2008, PNI is the ideal book to assign to your students for summer reader either to get ready for courses in the Fall, or as part of a Summer program.
  • Single Lecture Topic - If you choose, you can use the theme of PNI as a single lecture topic for your class. To help you put this presentation together, I have a series of slides and a template lesson plan designed specifically for educators. To receive a copy, just send an email to personalitynotincluded@gmail.com
  • Online Webinar/Discussion - For a limited time, I will also be participating in exclusive webinar discussions at approved Colleges and Universities for the Fall 2008 semester. If you are teaching a course in the Fall and would like to schedule me for a webinar, please send an email to personalitynotincluded@gmail.com.
  • Guest Lectures - On occasion, I am also available to do guest lectures for student groups. Depending on my travel schedule, I have usually scheduled these sessions in combination with an existing trip to make it easiest.