Personality Not Included is a new marketing book for entrepreneurs, marketers and all businesses about the importance of personality and a guide on how to use it.
Personality Not Included - The Official Book Website

For Organizations & Groups

The Short Story (Why To Get Your Organization or Group To Read PNI):

Personality Not Included is a marketing book all about why businesses need authenticity to better connect with their customers. Unlike many other books, it’s how-to format (the 2nd half is all tools and guides) and use of case studies throughout the book mean that the book can be used by people in marketing roles, anyone with an interest in business, or consumers who are just interested in learning about the state of business today, and a theory on how businesses can rediscover the humanity that so many seem to have lost. The book is written by a professional strategist at one of the largest marketing agencies in the world - and is published internationally by McGraw-Hill.

What Organizations or Groups Is PNI Good For?:

  • Marketing, business or entrepreneurship focused groups, clubs and associations
  • Communications, customer service or marketing groups within organizations
  • Book clubs and readers interested in non-fiction “culture of business” style books
  • Organizations associated with colleges and Universities (see the Educators page)

How to Use PNI In Your Organization

  • Book Club Choice - If your organization has an internal book club (or you happen to host a book club yourself), PNI can be a great choice because the focus on stories and easy to understand theories makes it an ideal discussion oriented book. In addition, for a limited time if you have a book club of at least 50 members who will be purchasing the book and would like to schedule a webinar with the author, please email personalitynotincluded[at]gmail.com to schedule a session.
  • New Employee Orientation - A large part of PNI is the idea that every employee in an organization has the power to bring personality to life, a concept that is ideally taught to every new employee as they join your organization. In addition, if you have a large organization and would like to arrange a bulk order for this purpose, you may be able to include arrange bonus content (including a custom Intro or Foreword by the author or by your own CEO) into the book as well.