An inside look at how I wrote Personality Not Included:

I just had a chance to attend and speak at a great event in London last week called the Future of Social Media sponsored by the Internet World group, a leading organizer of digital and online events in the UK. The event was a good discussion of topics such as how media is evolving and new lessons that marketers need to take into account when planning campaigns in this new social media era.  I talked about two UK-specific examples from the book in describing the lessons of the book: Moo.com and Innocent Drinks. Both are brilliant examples of the power of authenticity and how businesses are using it to get ahead.

As a result of my time there (hopefully), I saw a great spike of sales on Amazon UK and even hit #1 in the Sales & Marketing category on the site.  The book is currently on a 6-8 day backorder as I write this post, but hopefully will be in stock and shipping the same day again soon. The image above is one that I used to create a series of stickers with the crazy chicken alongside a UK flag in an egg (how poetic!).  I’m hoping to make it back to London a few times next year for a variety of reasons and continue to build buzz across the pond, so to speak. In the meantime, if you happen to be based in the UK - please check out the book and a few early reviews on Amazon UK and if you have already had a chance to read it, please add your voice to those reviews!