Gary Vaynerchuck is the wildly successful entrepreneur behind WineLibrary.TV and speaks often about using social media tools to promote your business. He also runs a wine community called Cork’d which was recently hacked.  Below is a video where he admits his mistake and uses the lessons of “Fallibility Marketing” (explained on Page 217 of PNI) to not only deal with the PR crisis, but also promote his brand at the same time.  A great PR and marketing lesson from an emerging master:

I just published some photos from the launch party at the Ogilvy offices in Taiwan. The book so far has been a hit in Taiwan, selling over 5000 copies in its first few weeks of publication!

Recently heard from the McGraw-Hill team that they have sold the rights to the book in Poland. That makes a total of 6 translated versions sold, and two are now publicly available from China and Taiwan respectively. The others coming out soon are Spanish, Russian and Thai.