Personality Not Included is a new marketing book for entrepreneurs, marketers and all businesses about the importance of personality and a guide on how to use it.
Personality Not Included - The Official Book Website
Sep 26

Several months ago, I had the chance to go into the studios at the CNet offices in San Francisco to record a session for something called a “Business Book Brief” that runs on cNet’s companion site for business called BNet. The video has been produced, professionally edited and is now online on the BNet site. Check out the video below for a brief introduction to Personality Not Included and let me know what you think.

Also, below that is a “making of” gallery of sorts from the video shoot where you can see behind the scenes of the filming and what it was really like. The team was professional, we did two takes with two different camera angles, and there was a green screen to allow all the imagery that they added to be placed.

PS - Yes, I know about the screwup in spelling Jared’s name and we’re trying to get that corrected. At least my name is right so the glass is definitely more than half full …

One Response

  1. Chi-chi Ekweozor Says:

    Great video and a neat snack size introduction to the book.

    Some great points on branding and the ‘attention paradox’. Definitely applicable to the slightly more quixotic world of ‘personal branding’ through social media.

    Thanks for sharing!

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