I just published some photos from the launch party at the Ogilvy offices in Taiwan. The book so far has been a hit in Taiwan, selling over 5000 copies in its first few weeks of publication!
Sep
26
Several months ago, I had the chance to go into the studios at the CNet offices in San Francisco to record a session for something called a “Business Book Brief” that runs on cNet’s companion site for business called BNet. The video has been produced, professionally edited and is now online on the BNet site. Check out the video below for a brief introduction to Personality Not Included and let me know what you think.
Sep
19
I recently launched a photo collection of all the places that I have managed to find Personality Not Included or promoted it. It’s a fun gallery of the book in lots of bookstores, at parties and a few other locations. Check it out and if you have any photos of the book in your local bookstore, please do share them with me so I can add them to the gallery! You can send them to me at pnibook@gmail.com or tag them on Flickr with “pnisighting.”
Mar
30
As part of the launch of Personality Not Included, this blog will aim to share all kinds of content focused on the theme of marketing for the book … that personality matters. Over the next several months (and possibly beyond), you’ll find the following types of content:
- First look at new bonus content created around the book
- An inside preview at all the marketing for the book and latest news
- A special section called BIWIM (Brands I Wish I Mentioned) which profiles great companies that didn’t make it into the book
- Interview series with a range of authors, businesspeople and others
- “Faceless Alerts” that highlight situations of corporate facelessness and suggest alternatives that could help them regain their personalities
- And lots more!
To start, let me point you towards a series of interviews that I just completed with more than 50 bloggers who generously took up my offer to send their 5 questions relating to the book to me for answer that they could publish on their blogs. The compliation of these answers offers not only an interesting conversation about the nature and importance of personality in business … but also several clues about content in the book, stories behind the stories and exclusive content and insights that I have not shared before. It would certainly take some time to get through all the interviews … but you can go through and read one or all 55 on my other blog - the Influential Marketing blog. I’d love to hear what you think of them!