Though the majority of the launch for PNI so far has been non-traditional, there is a benefit to mixing it with the traditional as well. You don’t get much more traditional than a good old-fashioned press release and this morning we sent out a release on the newswire about the book release. You can read the Personality Not Included Press Release on the PR Newswire site - and see a chronicle list of links here throughout the next few days where I will link to all the sites that pickup the release. These are not interviews, just reposts of the release … but I’ll be running an experiment to see how much pickup this traditional tactic can generate. Of course, the media outreach goes far beyond this one release - but I’m watching what you might call the “passive pickup” of the release with interest:
Let’s keep cheering for a slow news day! 