One of my favourite topics is looking forward and trying to predict what’s next. Tomorrow I’ll be leading a great panel devoted to exactly that topic in New York at the IAB Social Media & User Generated Content event. Here’s a description of the session and the other participants:

The Future Is Now - What’s Here, What’s Next and What’s In the Way?

Advertisers and marketers are continually on the hunt for creative opportunities to be “in” the social space. The landscape is constantly evolving but there are some pioneers of the platform who “got there first” and did it right. This panel teaches future-thinking advertisers how to be on the outer edge of the social space by encouraging new ways of thinking as well as sharing emerging techniques & technologies which address the paramount issues of privacy, monetization, scale and brand control.

Moderator: Rohit Bhargava, SVP, Digital Strategy & Marketing, Ogilvy 360 Digital Influence
Aaron Lilly, Senior Marketing Manager, Microsoft
Geoff Reiss, CEO, Associated Content
Ian Schafer, CEO, Deep Focus
Chad Stoller, Executive Director, Emerging Platforms, Organic