Welcome to all of you BzzAgents who are making it to this site as a result of Frogpond campaign that I recently launched this week. I’ve been reading furiously trying to keep up with the nearly 2500 reviews and comments that you have left about this site and the book and contrary to what you might think, I don’t have a team of people to help read all of them so I’ve been going through all of them myself! From what I have learned so far, there are basically three categories of comments:

1. Not interesting - for BzzAgents who are just not into business and don’t know anyone who runs a business or works in business … the book didn’t have much to offer.
2. Like the book, but the website was confusing - many people read and enjoyed the excerpt (though many people wished for more content from the book to consume). Others thought it could be interesting, but were confused or turned off by the website.
3. Loved it and bought it - this was my favourite category (obviously!) of people who loved what they read on this site or through the excerpts and said they would go ahead and buy the book.

I haven’t done a full analysis, but these categories seemed about equal in their spread (33% each). As I spent some time this weekend thinking about what to do to incorporate this feedback, I decided to focus on two things. The first was to correct some BzzAgents who thought the campaign was run by a big organization (it wasn’t … it’s just me). The second was to offer the second group from the list above more information to hopefully address their concerns and help them figure out if the book may actually be useful for them or someone else they know.

To that end, I redesigned the main section of the homepage to use a better description of what the book is all about. In addition, I’m releasing another book excerpt of material, available at www.personalitynotincluded.com/pnibonusexcerpt.pdf. This excerpt is the first several pages of Chapter 6 and should give even more of an idea of what the book is about. Happy reading and if you’re a BzzAgent and made it here, let me know if any of this helps!