Personality Not Included is a new marketing book for entrepreneurs, marketers and all businesses about the importance of personality and a guide on how to use it.
Personality Not Included - The Official Book Website
Sep 22

This is part of the PNI Q&A series where I share responses to common questions about the book. Got a question? Share it in a comment and I might answer it in an upcoming post!

The whole process of writing to publication for me was just under a year. I got my book deal in June of 2007 and published in May of 2008. It’s a pretty fast turnaround for a full length business book, but both myself and the publisher were keen to get the book out sooner rather than later so we worked hard to finish it and still have something we’d be proud of. One thing I was surprised at was that I thought I would be able to reuse more of my blog content for the book, and I really didn’t use much. Luckily the blogging kept my writing skills current and probably helped me to write much faster than I could otherwise have.

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