I’ll be speaking on a very interesting panel as part of mesh08 in Toronto today. The event is one of the largest interactive marketing events in Canada and has a wonderful gathering of smart folks, including many that I have not yet met (making this an event that stands out from many others here in the US that attract the same speakers and attendees to every conference). Here’s a description of our panel:
Building a Brand on the Web
As the reach and efficiency of traditional media for marketing purposes continues to decline, companies and marketers alike are questioning how they can build a brand identity without any of the usual tools. What strategies make sense for brands when they move online, and how should they be structured to take advantage of the medium? What are some of the pitfalls of trying to use social media to do so? Join a discussion about these and other issues with Rohit Bhargava, author of the new book “Personality Not Included”, Maggie Fox of The Social Media Group and Michael Garrity of CommunityLend, with Mark Evans, moderator.
Afterwards that evening, social media monitoring firm Radian6 is hosting a get together where I will be giving away several free copies of PNI at The Pogues Irish Pub in downtown Toronto. Here are the details in case you happen to be in Toronto and can join us.
May 22nd, 2008 at 12:21 pm
To Rohit and the panel - Good luck at Mesh today. I wish I could be there to hear the discussion. Make sure someone tweets it
To All of the Mesh Attendees: Tim Tozer will be your host extraordinaire at the After After Party at The Pogues Irish Pub starting at 7pm. Rohit has put together a great book so make sure you drop your biz card in the hat with Tim so you can be one of the lucky ones to go home with a signed copy.
Cheers.
David