As part of the launch of Personality Not Included, this blog will aim to share all kinds of content focused on the theme of marketing for the book …  that personality matters.  Over the next several months (and possibly beyond), you’ll find the following types of content:

• First look at new bonus content created around the book
• An inside preview at all the marketing for the book and latest news
• A special section called BIWIM (Brands I Wish I Mentioned) which profiles great companies that didn’t make it into the book
• Interview series with a range of authors, businesspeople and others
• “Faceless Alerts” that highlight situations of corporate facelessness and suggest alternatives that could help them regain their personalities
• And lots more!

To start, let me point you towards a series of interviews that I just completed with more than 50 bloggers who generously took up my offer to send their 5 questions relating to the book to me for answer that they could publish on their blogs.   The compliation of these answers offers not only an interesting conversation about the nature and importance of personality in business … but also several clues about content in the book, stories behind the stories and exclusive content and insights that I have not shared before.  It would certainly take some time to get through all the interviews … but you can go through and read one or all 55 on my other blog - the Influential Marketing blog.  I’d love to hear what you think of them!