… not to click on this page, but now that you’ve already ignored my caution, you are stuck reading my rather shameless plea for your help. If you’ve managed to read enough of PNI, you’ll know that one of the most important lessons in the book is that you need to embrace your “accidental spokespeople” and let them share their ideas about you and your brand. Following my own advice, I want to ask you for your help in becoming an accidental spokesperson for the book. What does this mean? Well, there are three easy ways that you can help:
- Write an online review. Yes, online reviews do matter and are a BIG influence for new readers to decide whether the book is right for them, so please share your honest thoughts about PNI on Amazon (or any other online retailer). Also, if you have a blog and choose to write a blog review, I’ll by happy to link to it in the Reviews & Buzz section of this site.
- Tell a friend, colleague or family member. The chickens on the cover are meant to grab your attention in the bookstore, but word of mouth is still the #1 way that new readers are hearing about the book - so please let people in your network know about the book. The biggest challenge to selling a book like this is awareness. The more people that know about it, the better.
- Send someone an exclusive link. As you know if you’ve made it through the book, there is lots of bonus content available online that illustrate the ideas of the book. Below are a few that you might want to cut and paste into an email and send along to give someone more of an inside look at the book.
Exclusive Links To Share:
- www.personalitynotincluded.com/introduction.pdf - Full introduction to the book
- www.personalitynotincluded.com/bingo - Downloadable PDF version of “Buzzword Bingo”
- www.personalitynotincluded.com/deconstruction - “What is Personality?” in a single page
- www.personalitynotincluded.com/pnibonusexcerpt.pdf - A bonus excerpt from the beginning of Chapter 6 released exclusively through a BzzAgent campaign
NOTE - If you haven’t yet read or picked up the book, this would be a perfect time to do that … so you can learn all about accidental spokespeople, and the marketing technique which I introduce on Page 192 of the book and used to get you to click on this page.